Nowadays, almost everyone is online in some way or another. Whether it is through some profile or blog, almost everyone in the modern world has at least some presence on the Web. It goes without saying that big businesses are online. The Internet revolution has provided people a great way to get involved with businesses, whether it is through buying products directly through the company online or by finding information about a company. Information is now the currency of the age and more information can be given out and received by people through the Internet than ever before. Businesses have taken advantage of this great new opportunity in a variety of ways. Internet companies such as Amazon and Ebay have become giants by utilizing the opportunities that the Internet provided.
The exciting news is that it is not only the enormous businesses that can profit off of creating websites for themselves. Smaller companies can still benefit from having a website as well. In fact, in this modern era, a business will most likely not do as well against competitors if it does not have a website. Below are listed a reason why small businesses need a website to help their business grow and thrive.
The first reason that small business website is important is that it offers publicity. This may be one of the most important reasons for a small business. The very fact that that the business is classified as “small business” usually means that it always on the lookout for more customers. As mentioned before, the currency nowadays is information, and one of the main ways that people get information is through the Internet. Thus, if a business wants to get its name out into the open market, one of the best ways to do that is by creating a website. This is applicable to a variety of businesses. For example, most people do not use the phone book when trying to decide where to go out to eat for dinner. Almost everyone goes online and searches for restaurants around their area. Thus immediately the restaurant that does not have a website is at a disadvantage. Other restaurants can place phone numbers, menus and pictures of their cuisine on their website. The company that does not have this ability is limited and can potentially lose customers because of this. This is only one example of how not having a website in this day and age can limit a business’ publicity, thus potentially losing customers.
The second reason for a website is connect-ability. The invention of the internet has made instant communication over long distances easy and regular. This has also opened up opportunities for businesses and customers to be able to communicate to one another more effectively. This can be a tremendous help for small businesses. Customers are able to contact a small business and offer helpful feedback or offer reviews that can really benefit the business. A good website can highlight these reviews and help people get and feel connected to a business. A website can also act as a platform for other websites such as Facebook and Yelp to be directed to. These mentioned websites can give a brief introduction to the company and point to the actual website.
The third reason why a small business website is a necessity is that it is possible to give people much more information about the company and what it stands for on a website. This can be done in “About” sections of the website, or in vision statements on it. Again, information is the new currency. Websites allow people to connect with a business’ vision and mission. A company that does this quite well is the clothing brand Patagonia. They are very passionate about environmentalism, and they are able to show how this drives their company through their website. They have their visions statement there, as well as how they get the raw components of their products. This serves as an opportunity not only for the company to be transparent in its production but also as a promotion of itself to its customers. This is just one example of how a company can show its beliefs and convictions through a website.
As hopefully it can be seen by now, a small business website can greatly benefit and enhance the growth of a growing, vibrant small business. Indeed, to this day it is practically a necessity for a business to have a website. This can sometimes seem daunting and complicated for a small business. The good news is that it does not have to be. There are plenty of companies that offer web hosting to make the whole process easier for their customers. This may require a small investment, but it is well worth the money spent on both time and energy. In other words, there are no excuses not to create a website as a small business. If you are a small business owner, take advantage of the opportunities that a website can afford you and create one today to help your business thrive.
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